Gilde – Don’t skip your packed lunch

• Brand

• Talents and sponsors

For the third year running, Gilde reminded Norwegians not to skip their packed lunch. This time with the amazing Maren Lundby as the spearhead!

We developed a large-scale 360-degree campaign featuring Maren, Gilde and the Norwegian packed lunch. We ensured an effective back-to-school campaign for Gilde with in-store materials, campaign design on products and multiple social media posts. 
 

Spearhead: Maren Lundby.

Execution: campaign, strategy, stores, film, digital surfaces, on-pack.

Year: 2021.