Gilde – Dinner campaign with Aksel Lund Svindal.

• Brand

• Talents and sponsors

We let former World Cup alpine ski racer Aksel Lund Svindal try his hand as a farmer, exchanging his ski suit for farmer’s overalls. The result was an entertaining film where we demonstrated that producing the world’s best ingredients isn’t easy. Fortunately, Norwegian farmers are experts. 
 

Spearhead: Aksel Lund Svindal.

Execution: TV, Facebook, YouTube and stores. 

Year: 2017.