Gilde Cold Cuts – The packed lunch with Zucarello

• Brand

• Talents and sponsors

We reminded consumers that Gilde offers the best cold cuts for both large and small stars at the start of the school year. We developed a 360-degree campaign where three of Gilde’s products were given their own campaign design, allowing the target group the opportunity to scratch open unique codes and win great prizes.

The main prize was a trip of a lifetime to New York with a hockey game and a meeting with Mats Zuccarello. 
 

Spearhead: Mats Zuccarello.

Execution: store materials, on-pack, digital and TV.

Year: 2016.