Infinitum and Karsten Warholm – Return everything – only on loan

• Brand

• Talents and sponsors

To generate attention and motivation for returning used drink containers, we launched the message “returning used drink containers is returning what you have borrowed.” Every single bottle can count towards taking care of nature – which is also only on loan. Karsten Warholm joined the team as a new ambassador for Infinitum.

Spearhead: Karsten Warholm.

Execution: film, TV, OLV, social media. 

Year: 2020.