Infinitum and Aksel Lund Svindal – Return everything

• Brand

• Talents and sponsors

The people of Norway are world champions in returning used drink containers for deposits, but even world champions can improve! Infinitum challenged us to get Norwegians to deposit return even more. Everything, actually! 

We teamed up with world champion Aksel Lund Svindal and developed a campaign that hit home. 
 

Spearhead: Aksel Lund Svindal.

Execution: TV, cinema and digital channels.

Year: 2019.