Lerum – Love for fruit and berries

• Brand

With the concept: ”Love for fruits and berries”, we were victorious in the pitch that would determine both Lerums new slogan and their new communication agency.

Lerum has a competitive advantage in their history as being something “real”. Unlike their competitors, they’re a family-owned business with local roots. These roots branch out in every part of Sogn, where they support the community and take part in local happenings.

This became the core of what we wanted to share when creating the story for both their new slogan – and the message that their sugar free products were equally delicious as their products with added sugars. This very real story was taken seriously, as we shot the whole ad in the magical places of Sogn, exclusively with actors casted from members of the community.

Year: 2022
Production: Fenomen
Music: Thomas Kongshavn