Lerum – Smudi sandwich spread

• Brand

Lerum Smudi sandwich spread – a brand new type of sandwich spread containing only fruit and berries, completely naturally. We were tasked with tempting Norwegians to try out the tasty product, and Smudi was launched with the message: “Smudi-pålegg er smud i kvardagen!” (Smudi spread makes a smooth day).

Execution: TV commercials, OLV and social media, advertorials and in-store campaign. 

Year: 2020.