Merck and Magnus Carlsen – Challenge your brain

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More than 30% of us risk developing a brain disease during our lives. Fortunately, exercising the brain can contribute to maintaining and developing the brain’s functions. Pharmaceutical company Merck wanted to inspire people to actively exercise their brains in order to retain their natural curiosity throughout life.

In cooperation with The Norwegian Brain Council (Hjernerådet) and chess world champion Magnus Carlsen, we launched a campaign shown in Norway, Sweden, Denmark, Finland and the Netherlands.

The campaign made it to the top 5/shortlist in the European Excellence Awards in the Corporate Social Responsibility category.

Spearhead: Magnus Carlsen.

Execution: campaign, commercial, app, website, social media, webinar, event and trade fair materials and story in Norwegian tabloid newspaper VG.

Year: 2020.