Möller’s – Amundsen

• Brand

Möller’s partnered with the Norwegian film ‘Amundsen,’ depicting a strong Norwegian story of courage and strength – values that represent the brand’s position as “the helping spoon” of cod liver oil for 165 years.

We developed a major campaign for Möller’s cod liver oil with grandiose scenes from the film accompanied by the message “For legendary polar explorers and most Norwegians.”  
 

Execution: commercial and store activities.

Year: 2019.