Norges Sjømatråd - Made by the Norwegian coast

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Norwegian seafood and Karsten Warholm have a thing in common. They’re both the best in the world, and both are born and raised by the Norwegian coast. This became the bottom line for our creative communication concept that tells the story of Karsten as an ambassador for Norwegian Seafood Council.

There were two tasks at hand: In Norway, the campaign should aim to increase seafood consumption through the “Godfisk” brand. Globally, communication signed “Seafood from Norway” would aim to sell Norwegian seafood through the message “The world’s greatest – made by the Norwegian coast“.

The films were made into versions that were tailored for OLV, TV, Cinema and social media. In social media, we also shared inspirational films for the Norwegian market and tactical inspirational films for international use. Every film focused on different species, tailored for each country and market.

Year: 2022
Production: Field Productions
Music: Thomas Kongshavn