Wilfa – Billions

• Other

We secured strategic product placement of Wilfa’s award-winning coffee maker Wilfa Svart Precision in the HBO series ‘Billions’ — the only Norwegian brand ever to feature in the series. Then we developed a campaign that directed significant attention to the product during the period.

During the campaign, buyers of Wilfa products received free codes for HBO Nordic in addition to various coffee equipment. The campaign had a huge sales-triggering impact throughout the Nordics.  

Execution: digital surfaces and in-store materials. 

Year: 2017.