Yoplait – Esra Røise

• Brand

• Talents and sponsors

Yoplait launched a limited-edition variation of their yoghurt with a refreshing new citrus-flavoured recipe. To help differentiate the product in stores, we hired talented Norwegian artist Esra Røise to create a unique work of art inspired by the new flavour.

This artwork adorned the packaging and all other communication materials. We also launched a competition in which lucky Yoplait consumers could win unique art by Esra.
 

Spearhead: Esra Røise.

Execution: packaging design, campaign, strategy, digital surfaces, film.

Year: 2016.