Yoplait – Greek yogurt

• Brand

In 2017 Yoplait was set to launch a brand new series of Greek yoghurts. We were tasked with developing product packaging and a campaign to tempt the target group to try the tasty novelty. 

In the autumn of 2019, two new delicious flavours were launched, and along with Yoplait we created an inspiring campaign with a wealth of delicious recipes, attractive films, and content for social media focusing on Yoplait Double 0% Greek.
 

Execution: packaging design, campaign, strategy, digital surfaces, film, and store surfaces.

Year: 2017 – 2019.