ZERoh! – Goes to Hollywood

• Brand

Lerum asked us to think big, and in response, we developed a campaign that really put ZERoh! on the map. We presented this unknown squash to Hollywood with stunts and a film that was extremely well received and exceeded the high targets that had been set. The campaign was used in a number of channels, such as in-store, TV, digital and social media. 

We also launched ZERoh! Gently sparkling soda, and later three new exotic flavours took the stage. 

See more in Kampanje: To sweep Hollywood off its feet with grand scale campaign (Norwegian)

Execution: stores, TV, digital and social media.

Year:  2019 – 2021.